Arts Entrepreneurship and the Hero Adventure

  • James Hart


To both address the “starving artist” stereotype and develop a working curricular model for the arts entrepreneurship classroom, conventional thinking suggests that “arts technique alone is not enough” and the “incorporation of entrepreneurial techniques is necessary.” However, these traditional training modalities alone lack a means whereby artists can mentally, emotionally and otherwise understand the experience of active arts entrepreneuring. This article examines the Hero Journey Structure in three modalities and offers a framework to connect the Structure to the act both theoretically and in the classroom.

How to Cite
Hart, J. (2014). Arts Entrepreneurship and the Hero Adventure. Journal of Arts Entrepreneurship Education, 1(1).